Selfridges Birmingham unveiled the biggest and most exclusive menswear destination in the city earlier this month, as the store opened its doors to fashion-forward men for its official launch.
Hundreds flocked to the store to experience the revamped department, which combines the very best in high-end fashion, contemporary clothing, streetwear, shoes and accessories – with 15 exclusive labels, including Burberry, Valentino, Zegna and Michael Kors .
Kicking off the party was MTV presenter and model Laura Whitmore, who took to the DJ decks for the evening whilst shoppers sought the style advice of fashion gurus in the form of Selfridges’ experienced buying team at the store’s live style surgery.
Guests also enjoyed complimentary grooming from skincare specialists Kiehl’s, whisky from David Beckham’s latest venture – Haig Club - and some spirited games of in-store ping pong.
Pictures by Dale Martin