This is the proposed motorway landmark that could be greeting travellers to the West Midlands.
The Sandwell Gateway - a combination of a massive piece of public art and one of the world’s biggest adverts - will tower 85 metres over the M6 and will be visible from two miles away.
The structure at junction 9, which will be funded by advertising income, was created to raise the profile of Sandwell as an area, the designers said.
It was designed by artist Colin Rose, who said the amount of concrete and traffic surrounding the sculpture meant it had to be made on a massive scale.
The Gateway is part of the Opus 9 works, a major regeneration covering 30 acres of land by the motorway at Wednesbury. It will include a webcam to monitor traffic and broadcast views of the surrounding area onto the internet.
Geoffrey Barratt, a director at architects Crouch Butler Savage, said: “Our structure is intended to create a very strong presence alongside the M6 motorway.
“It will be unique and remarkable, not just because of its appearance but also because it will be funded privately through its advertising income.
“Its association, by name, with Sandwell will gain instant recognition for the borough whenever it is seen, in the flesh or in image.”
A planning application is expected to be submitted to Sandwell Council in the autumn. If approved, work on the Sandwell Gateway will start next spring for 29 weeks.