A Birmingham-based hotel group has gone bust – forcing the sales of the Holiday Inn Express at Castle Bromwich and Best Western Himley at Dudley.
A total of 55 jobs have been saved at both West Midland sites following the purchase of ten hotels by national group Akkeron Hotels, which has outlets from Devon to the Scottish Highlands.
Both hotels were part of collapsed city-based firm Butterfly Hotels, which operated a string of outlets throughout the Midlands and East Anglia.
Akkeron Hotels Group sales and marketing director Nick Greaves said: “The Holiday Inn Express Castle Bromwich Hotel is a good solid business that was hampered by the debt of its parent company and we have been able to act quickly to safeguard its future.
“From the customer’s perspective, it will be business as usual but the management will benefit from the support of a wider group and the businesses will have the funding required to trade properly. Our aim is to ensure that the only changes will be improvements in service and facilities.”
The sale to Akkeron Hotels, which also runs the 56-bedroom Westmead Hotel in Birmingham and the Roman Way Hotel in Cannock, sees a total of 200 jobs saved across the UK.
Hotels which form part of the deal include Castle Bromwich and Dudley sites, as well as outlets in Banbury, Bury St Edmunds and others.