He has been used to being regarded as a promotion specialist over the years but now Geoff Horsfield is locked in a battle to avoid a first relegation of his career.
Four times - with Halifax Town, Fulham, Birmingham City and West Bromwich Albion - Horsfield has played a key part in firing his team up to the next level, only to find within a year or so that he is expendable.
It seemed like he was set to be offloaded again when he fell out of favour at Albion this season, first under Gary Megson and then when new manager Bryan Robson took over.
Offers came in from Championship clubs, most notably from Peter Reid at Coventry City, to take the Horse back down a level.
And he was probably at his most tempted to move on again back in December when, on his first return to St Andrew's to play former club Blues, Horsfield remained a frustrated figure on the bench.
Apart from an angry swipe at a water bottle, Horsfield managed to keep his emotions in check, and, rather than go hammering on Robson's door, Horsfield was in a lot calmer mood when he finally sat down to discuss his future with the Baggies boss.
"I was disappointed not to go on at Blues," he said. "We were getting beat 2-0 after 20 minutes and I just wanted to help the lads try to pull it round.
"Every player will tell you they want to start and I'm exactly the same. But I'll not throw my teddy out of the cot or get moods on. I'll go and talk to the manager man to man and put my point of view across and he'll do the same.
"I went to see the gaffer two days after the Blues game, we spoke about it and he said 'You'll get your chance if you keep doing what you're doing in training'. I took that on board and trained even harder."
Ironically, after several energetic outings from the bench, Horsfield's chance back in the starting line-up came when Robson recalled him for the return with Blues.
After a man-of-the-match performance, Horsfield was then twice denied only by the linesman's flag from scoring at Chelsea and, at The Valley last weekend, he was rewarded with his first goal since September.
"Geoff's been outstanding in the last three games," said Robson. "Sometimes you've got to sit down with a player and find out their feelings, their approach to the game.
"If you don't talk to them, you don't get what their thoughts are. And, if any player gets his chance and takes it like he has, working hard and performing for the team, that's all you can ask."
Just how long can Horsfield remain a Premiership striker though?
"I want to play in the Premier as much as possible," he said. "I'm 31 now and I don't want to be going back down to the First Division. Any footballer will tell you that.
"It was great to get promotion with Blues after being in mid-table before Steve Bruce came in. But it will be the biggest achievement of my career if West Brom stay up. Definitely.
"Everyone has written us off. They wrote us off from the beginning of the season saying us, Palace and Norwich are going down. And there are all those stats about whoever is bottom at Christmas never gets out of trouble.
"But we just want to prove everyone wrong. We've got a great spirit in the camp since Bryan Robson and Nigel Pearson came in, similar to the spirit we had under Steve Bruce at Blues. We've got real togetherness and a belief that we can do it.
"The club is buzzing at the moment and if we keep playing the way we have in the last six or seven games for the rest of the season and still go down then it will be an injustice.
"I don't want a first relegation on my CV. And we've got a chance until mathematically we can't get out of it. But, if we do go down and can keep the same side, we've got a great chance of coming back up because we've got a great set of players. And I'd still want to be a part of that."