It's hard to imagine any bigger incentive than becoming part of the first non-League team in 20 years to humble top-flight opposition.
Overcoming Middlesbrough tonight will put Nuneaton Borough alongside Altrincham, who stunned Birmingham City at St Andrew's in 1986, and Sutton United who ousted Coventry City in 1989.
For Mark Noon, the further motivation is to topple Middlesbrough and earn a fourth-round return to his old club, Coventry. The midfielder played twice in the Sky Blues first team, the culmination of 11 years progressing through the ranks at Coventry.
The Warwick-based player has dared to stargaze and think of running out at the Ricoh Arena. But there's the small matter of overcoming Middlesbrough's international stars first.
"The chance to play Coventry is a massive incentive for me and a lot of the lads," said Noon, who is stud-ying sports and exercise science at Coventry University.
"Rob Oddy used to play for Coventry as well, Gez Murphy and Terry Angus are Coventry City fans, so it's the dream tie for the four of us. But we've got to produce the performance of our lives in the biggest game of our careers to have any chance of getting to the Ricoh."
Noon scored the last-kick-of-the-game equaliser against Chelmsford in a third qualifying round.
He said: "I think it was in the 93rd minute. That was an unbelievable match. We looked dead and buried. The ball came out to me and I hit it on the volley and it went through a crowd of players into the net.
"We've done that a few times - scored late goals. Of course, Gez did it in the first game against Middlesbrough. Terry did it against Histon in the second-round replay. It's a real team effort."
In the 1-1 draw with Middlesbrough ten days ago it was hard to spot the difference between the sides. Last Saturday, however, Roger Ashby's side had a first league defeat since August 27 - 3-0 at Redditch United. Middlesbrough, though, were crushed 7-0 at Arsenal and Noon says Nuneaton need to try to punish any uncertainty with the sort of ruthlessness Thierry Henry showed.
"I watched Match of the Day and saw all the goals," he said. "But they are not playing Arsenal on Tuesday. Arsenal are a fantastic side.
"We had our problems. We were poor on Saturday and you couldn't really repeat what Roger said afterwards. Maybe we had Middlesbrough on our minds but it certainly brought us back to earth with a massive bump.
"Middlesbrough had a bad result too. Maybe their confidence is low and we have got to try to put them under pressure. If we can do that, their fans will get edgy and we have got to try to take advantage."
Murphy has booked his place at the FA Cup final regardless of tonight's result after being crowned "Player of the Round" for the third round.
After a week of intense voting at The FA.com, 65,000 votes were cast with Murphy victor by the narrowest of margins; less than one per cent ahead of Southampton's Theo Walcott.
Murphy's award was for his tireless contribution to a memorable draw against Middlesbrough, netting the 88th-minute penalty equaliser.