Birmingham’s burgeoning culinary reputation has received another boost after it was announced that gastronomy’s one-time enfant terrible is set to open a new venture in the city.
Marco Pierre White - who was the youngest ever chef to receive three Michelin stars - is set to launch a Steakhouse Bar and Grill on the 25th floor of the recently completed Cube development in the heart of Birmingham.
The new restaurant, which will take the entire 14,000 sq ft top floor of the scheme and will sit more than 70 metres above the city, is part of a £10million investment by Sanguine Hospitality Limited which will also develop a four-star boutique hotel on the two floors below the restaurant as well as a luxury health club and spa on the ground floor public levels of the building.
The announcement follows hot on the heels of new ventures in the city by fellow celebrity chefs Jamie Oliver and Antonio Carluccio who opened at the Bullring and Brindleyplace respectively last month. The city already boasts three Michelin star restaurant in Purnell’s, Turner’s and Simpson’s with a number of other contenders such as Edmund’s in Brindleyplace pushing hard for recognition next year.
The fiery chef, who has become a household name in recent years with the success of his Hell’s Kitchen series, said it was this head of steam that convinced him that Birmingham and The Cube should be the next venue for his latest restaurant.
He said: “There is a clear appetite for affordable glamour and quality food in the West Midlands and we’re aiming to satisfy that desire in the very heart of Birmingham. The restaurant will be somewhere for friends and family to gather in relaxed surroundings and enjoy simple food, cooked perfectly.
“Birmingham is a fantastic city with a rich history and diverse social tapestry, plus an eclectic flavour of personalities to match. The Cube represents everything that’s exciting about today’s Birmingham - fresh, innovative and forward-thinking - and was the undisputed choice for my first venue in the city.
“Our guests will not only enjoy magnificent food and drink, but also breathtaking views of the city, from Aston to Edgbaston, and we can’t wait to make our own mark on the city’s cultural landscape.”
The deal is the latest success for The Cube which has seen a significant upturn in its fortunes since it was put into administration earlier this year. More than half the building’s commercial space has now been let to the Highway’s Agency which has already moved in and residents who bought off plan are now beginning to move in to the building’s apartments.
Neil Edginton, a director at The Cube, said: “The restaurant will be 70 metres above the city and will offer something completely unique. It will be a top notch dining experience but also open to everybody - you won’t have to have won the lottery to dine there. We always wanted to make the top of the building open to everyone and we didn’t want to price people out of the restaurant.”