Nine weeks ago the Birmingham Post launched a 100-day campaign to encourage 100 firms from across the region to take on at least one apprentice and little more than halfway through the project we have already beaten our initial target.
As of this week we have seen 104 companies from across the West Midlands sign up for a total of 326 apprentices – but we don’t think that is enough.
When we launched this project I made a pledge to David Way, the deputy chief executive of the National Apprenticeship Service and to all the training providers supporting this project, that I wanted the Birmingham Post campaign to be the most successful ever in a regional newspaper by securing 200 companies to take on apprentices.
Having hit the 100 mark so early I am even more determined that we will hit that target and as the newspaper that represents the region’s business and professional community, I see absolutely no reason why we shouldn’t.
Over the last nine weeks we have listed every one of those companies that have signed up and highlighted some of the wonderful stories that come from apprenticeships so there is some great profile to be had in the pages of the Birmingham Post for those who sign up to employ an apprentice.
But that is not the reason why companies should take part.
Time and again we hear about what a fantastic contribution an apprentice has made to a business, about their dedication and commitment as well as the value they offer to an employer.
Breaking the 100 mark so early is a terrific achievement but there are still thousands of potential apprentices out there, young and old, who could make a real difference to your business.
Sign up today and it could be the best decision you make all year.