Strawberry and raspberry growers in Herefordshire and Worcestershire have had a bumper autumn harvest thanks to an inspired planting strategy and excellent weather.
Raspberry volumes have increased six times over on last year's figures and strawberry growers have also had a hugely successful autumn as the public appetite for soft fruit continues to increase.
KG Fruits Ltd, which is a co-operative with more than 70 growers around the country, have recorded impressive volumes.
Managing director Nicholas Marston said: "A combination of increased plantings of late season varieties and excellent autumn weather has helped KG growers increase its autumn raspberry volumes by a factor of six times.
"Superb quality fruit from Driscoll varieties of late season raspberry has ensured good demand for this increased production.
"Strawberry growers had a similarly good autumn with the excellent weather helping growers produce treble last year's volume in the late season."
KG growers nationwide produced 197,575 kilos of raspberries from the last week in September to the second week in November compared with 34,147 for the same period last year.
And there were similarly positive figures for KG strawberry growers, which realised 1,472,238 kilos in the same six weeks compared with 562,723 last year.
Anthony Snell, a KG Fruits grower in Worcestershire and NFU West Midlands horticultural board chairman, said: "These are excellent figures and reflect good practice in growing strategies coupled with buoyant public demand for our product.
"The soft fruit industry is one of the big success stories in horticulture and the story in the West Midlands prime horticultural areas is no different. In an increasingly competitive marketplace, it is fantastic that we are able to report news that is so positive which reflects a lot of credit on all the growers that contributed.
"Due to a combination of exceptionally mild weather and carefully sited tunnels, it has been the best October ever for our soft fruit sales."