Some of the Midlands most idyllic landscapes have been given Government cash to help to preserve them.
The grants will be spent on Areas of Outstanding Natural Beauty to conserve and manage the growing number of tourists visiting them each year.
Among the first to benefit are the Wye Valley and the Shropshire Hills, which will receive a total of £100,000 for management projects.
The Countryside Agency, which has been responsible for officially designating the finest countryside as National Parks and Areas of Outstanding Natural Beauty, will administer the funds allocated by the Department for Environment, Food and Rural Affairs.
Up to £3.5 million is to be allocated for AONBs across the country as part of the scheme and Jim Knight, Minister for Rural Affairs, Landscape and Biodiversity, said: "AONBs are national assets and are there for all to enjoy.
"But the landscapes are not all entirely natural. Many were shaped by human activities, such as farming. And, whilst they must be conserved and protected, they cannot and should not be preserved as in aspic.
" They are homes and workplaces for many people and their conservation depends on the sustainability of the activities, which take place within their boundaries.
"The aim behind the Sustainable Development Fund is to encourage individuals, community groups and businesses to co-operate together to develop practical and sustainable solutions to the management of their activities."