As predictable as Sven making tabloid news headlines, David Gold last night issued a firm hands-off warning to Newcastle United regarding Steve Bruce.
The dismissal of Graeme Souness has, understandably, set the managerial rumour mill into overdrive once again.
Bruce rejected Newcastle's approach to become their manager in August 2004 but is likely to be among the front-runners once again along with Martin O'Neill and Sam Allardyce.
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Academy Director Glenn Roeder is in temporary charge of the Magpies and being assisted by Alan Shearer, but neither hold the requisite qualifications necessary for to fulfil the role of a Premiership manager.
Newcastle chairman Freddy Shepherd has long been an admirer of Bruce and the possibility of appointing a genuine Geordie who was born north of the River Tyne.
However Gold, who has backed Bruce unequivocally through Birmingham's troubled campaign thus far, moved swiftly to quash any rumour before they surface.
"It is all speculation, but you can't avoid that happen-ing," said Gold.
"However, we always have and always will do everything to keep Steve Bruce at Birmingham City."
But there is always a proviso. Premiership chairmen have to cover themselves for any eventuality.
"You could never say 'not under any circumstances'," said Gold. "We are supporting Steve and we are sure that he will support the football club, which he has always done in the past.
"I was hoping you were going to say to me that SvenGoran Eriksson has gone to Newcastle. I hope he does to put an end to any speculation," he added mischievously.
"I am sorry to hear that Graeme Souness has lost his job and I hope that this will put an end to any speculation regarding Steve."
Gold was more concerned with Uriah Rennie's decision to send off Damien Johnson against Liverpool on Wednesday evening.
Birmingham have already appealed following Johnson's dismissal after 28 minutes for a challenge on Daniel Agger.
If Rennie refuses to relent, then Johnson faces the prospect of a two-game ban.
"It was absolutely outrageous that we had a player sent off inside 30 minutes," lamented Gold.
"If the ball goes two inches out of play at Liverpool then there are 44,000 people screaming in protest.
"So, can you imagine the noise if one of their players had been fouled by a bad challenge!
"But it was almost silent after Damien's challenge.
"The referee was the only person in the whole stadium who thought it was a red card offence and even the Liverpool supporters were aghast.
"I would be very disappointed if the decision isn't rescinded and frankly, I am fed up.
"That is our sixth sending-off of the campaign and we are a side of skill. During that time, not one opponent has been sent off.
"I got home at 1.30am and was so incensed that I had to watch a replay of the tackle on television.
"There is no case to answer. I would have been complaining if he was awarded a yellow card."
Gold's ire at Johnson's dismissal was only compounded by the injuries to Mikael Forssell, Stan Lazaridis, David Dunn and Neil Kilkenny.
Nevertheless, he took solace in the fact that Birmingham garnered another valuable point in their quest to avoid relegation.
The draw at Anfield keeps them within striking distance of Albion, currently one place outside the relegation zone, and facing an Arsenal team in apparent turmoil on Saturday.
And Gold concedes there are more reasons to be cheerful courtesy of Birmingham's latest acquisitions.
"I thought Martin Latka did exceptionally well at Anfield," enthused Gold.
"He doesn't speak much English and had only been on the training ground for one day with his new team-mates.
"Throw into the equation that he had to meet that chairman for two minutes before the game and was facing a 6'7" giant in the shape of Peter Crouch and it was a daunting prospect.
"I thought he acquitted himself very well and it bodes well for the future.
"I also like the signing of DJ Campbell and I think it is one that will excite our fans."
