Tony Mowbray confessed after this rout that he would rather have five 1-0 victories than just one 5-0 win.
But the West Bromwich Albion manager said it with a wry smile, knowing that he had just witnessed his own version of football heaven.
Mowbray has been preaching the importance of attacking football ever since coming to The Hawthorns.
The reality has been somewhat different as Baggies' fortunes seem to fluctuate from week to week.
But deep down, you just know that winning by a single goal every week would drive Mowbray mad.
He could be top of the table, but if he had not got there by playing the beautiful game as it was meant to be played, you doubt whether he would take too much pleasure from it.
Cast your mind back to the days of Gary Megson's Albion and the opposite applies. Megson knew that if you did not concede then you did not lose and he wore his '1-0 to the Albion' tag with pride during two promotion campaigns.
At the other extreme, Mowbray wants to win 5-0 every week. Trouble is, for every convincing home victory - Norwich City and Wolverhampton Wanderers spring to mind - there is a Stoke City or a Sheffield Wednesday springing up like an annoying wasp to sting the Albion manager into realising that the Championship has a habit of not letting teams like his get too carried away.
Which is why Mowbray was happy to wax lyrical on Saturday night about Albion's biggest win in five seasons - ironically a 5-0 win over Portsmouth under Megson.
But the craggy Teessider tempered his plaudits with a cautious remark: "Let's see how strong we are when we go to Plymouth next week. We need to improve away from home."
How true. Mowbray has already seen a few false dawns but if this game is not the catalyst for a promotion push then he will be exceedingly disappointed.
Ask most managers in the Championship and they will tell you that Albion - player for player - have the best squad in the division.
From Curtis Davies to Jason Koumas to Diomansy Kamara, there exists a spine within the team that would not disgrace the vast majority of Premiership sides.
Add that the grit and determination of Paul Robinson, Paul McShane and Nigel Quashie, throw in the experience of Kevin Phillips and John Hartson, and you can see why managers - Steve Bruce excepted at the moment - would give a lot to be in Mowbray's shoes.
Coventry boss Micky Adams might have been that man before Mowbray moved in to replace Bryan Robson.
Albion asked for permission to speak to Adams but Coventry refused. At the time, Adams said that whoever got the Hawthorns post would be a very lucky man. Mowbray is that man and he was indeed lucky to be the driving force behind such a devastating display as this.
The crux of this performance, according to Mowbray, is that things seem to be finally falling into place just as he wants them to.
It has taken Mowbray a couple of months and a few home truths behind the scenes to get his ideas across.
But this game showed that he is getting it right, slowly but surely. Mowbray delighted in the fact that Albion played like a team: if one man failed, another was there to compensate.
On another day, Coventry might have found the net and even held an early lead. Mowbray's style of football suggests that if the opposition score four, his team can get five. It could have been that way at The Hawthorns but Coventry allowed themselves to become unsettled by their missed chances and the fact that Albion punished them so harshly and quickly.
Witness a crazy opening 35 seconds which saw Albion keeper Russell Hoult save well from Dele Adebola, only for Koumas to feed Kamara immediately. The Senegal striker took the ball away from Sky Blues keeper Andy Marshall so quickly that he could afford to walk the ball into the net, with Albion's fans wondering whether play had actually been stopped.
Coventry, unbeaten in five games before this, threw more chances away before Kamara's pace again left the Sky Blues in chaos. Marcus Hall brought down Kamara in the area and the same player converted the resulting spot-kick.
You cannot keep Koumas out of it once he senses it is his day, though, and he scored the third from the tightest of angles.
More defensive frailties from Coventry presented Phillips with the chance to score his first goal since grabbing a hat-trick against Ipswich in a 5-1 win.
Albion sat back a little, with Coventry still a mess in front of goal. Robinson even had time for a joke at his physio Nick Worth's expense. The Baggies fullback crashed against the advertising hoardings and lay motionless for a few seconds. But just as he was about to get treatment, he poked his head up to reveal a big smile and he carried on.
Nothing too wrong with morale in the camp, it seems, particularly as Mowbray spoke of the team 'caring about each other' on the field.
Robinson was not finished either. When Jonathan Greening turned Richard Duffy inside out before crossing into the six yard box, Robinson stooped to head home his first goal at The Hawthorns since signing three years ago.
Mowbray was jubilant, Adams was left to reflect on 'one of those days'.