A delegation from British Embassies around the world has visited the West Midlands to find out more about the region’s expertise in the digital media sector.
More than 50 leading West Midlands digital media companies met UK Trade & Investment commercial officers from New York, San Francisco, Houston, India, China, Taiwan, Korea, South Africa, Spain, South Africa, France and Israel at a networking event at Birmingham’s Hotel du Vin.
The event was funded by UK Trade & Investment’s West Midlands digital media cluster and organised by Advantage West Midlands.
Jonathan Webber, UK Trade & Investment’s director of international trade for Birmingham, who takes the lead for the digital media cluster, said: “I was delighted that so many businesses took advantage of this excellent opportunity to meet the commercial officers and gain invaluable, practical advice on reaching these markets.
“Companies represented included game designers, television and multi-platform production firms, consultants, training and development firms - and many more.
“The West Midlands digital media sector has developed cutting-edge products and services, continues to innovate and has the capability to trade globally.
“There is a huge range of expertise in this region and we are here to help the companies to make the most of their knowledge and skills on an international stage.”
Paul Davies, digital producer from Birmingham-based Television Junction, said: “My colleagues and I felt we were knocking at an open door with genuine interest in exploring sales possibilities for digital products with internationally known companies and public sector bodies that, were it not for UK Trade & Investment’s support, would fall outside our marketing capabilities.
“We came away with three positive contacts spanning three continents. We had terrific feedback on our demonstration of our latest digital tool, WeVee, with many delegates making their own films from archive clips and sending them home.
“This region really does have the potential to be the ‘silicon valley’ of the digital age and this is just the sort of help we need as we establish ourselves on the world map.”
Richard Butler, head of inward investment at Advantage West Midlands, said: “It speaks volumes about the West Midlands’ strength in digital media that we have attracted a repeat visit by a UK Trade & Investment delegation and we were delighted to see them.”