Steve Gethin has been plastered all over the national newspapers this month following his clash with wunderkind Amir Khan.
As expected, Gethin's 15 minutes of fame ended with a gallant loss against the Olympic silver-medallist, but there is a new Gethin on the block who is hoping to make headlines of his own.
Martin Gethin is the youngest of three brothers (Steve and Darren are both experienced ring campaigners) and he delivered a spectacular show at Walsall Town Hall last week to extend his unbeaten run to four fights.
He was part of "the class of 2006" that were paraded at Walsall Town Hall on Errol Johnson's competitive show.
Paul McInnis, Stuart Elwell, Matty Hough and Gethin all hail from the Black Country and Johnson is optimistic they can start upsetting some of the movers and shakers in the next 12 months.
Gethin endured a gruelling four- round bout before outpointing the previously undefeated Michael Medor by a solitary point and enhancing his burgeoning reputation.
But he insists that these are just the embryonic steps on what he hopes is a successful road laden with titles.
"I wouldn't mind if I get headlines like my brother did, but I am not in boxing for that. All I want to do is box," claimed Gethin.
"Medor was a decent opponent and it was a very tough fight but I think my power and strength told in the end.
"My brothers are always giving me advice and told me that I can go far in the game, as I am better than them. My plan is to have a crack at the British title in the future. That is my aim," added the light-welterweight."
Gethin's all-action style is based on a punishing fitness regime during his daytime job as a builder's labourer and twice daily training sessions.
It was noticeable that while Medor was slumped on his stool between rounds, Gethin refused his seat, choosing instead to stand as he stared menacingly at his opponent.
However, Gethin is adamant that this unusual habit has nothing to with anything other than comfort.
"I feel like I can breathe easier and take in more oxygen when I am standing up, as when you are sitting down you are all hunched up," he continued.
"I went to the Sports Academy in Durham two years and reached the NABC finals on the strength of the work I did there.
"The setting was perfect and that has improved my fitness levels no end and I intend to reap the benefit as my career progresses.
Meanwhile Gethin's stablemate Hough admitted he was 'welcomed' to the professional boxing world by Rob Burton, despite winning 39-38.
Hough racked up his third straight victory as a professional in an exhilarating topofthe-bill showdown which left him with a deep cut over his eye and blood streaming down his face for three rounds.
Burton is a former Central Area champion and the Walsall super- middleweight admitted Burton's non-stop attacking style was a real eye-opener.
"It was the toughest fight I have ever had and I have learned that I need to get fitter," admitted Hough, as his eye began to close with the swelling.
"It was definitely a case of 'welcome to the professional game' but it gave me a boost to my confidence. He was a tough lad and I knew what he was going to come out like so I had to use all my boxing skills to keep him at bay.
"I wasn't active enough as an amateur, but I am going to rectify that now I have turned professional.
"I am going to be 100 per cent dedicated because I want to be a title holder of some description inside the next two years."