Radio station Galaxy Birmingham is to change its name to Capital Birmingham at the beginning of next year.
The move is part of a drive by the station’s parent company Global Radio to roll out the London-based brand across eight other stations throughout the UK. Much of Galaxy Birmingham’s output is not produced at its Broad Street base as many shows are already networked across its group of stations with localised links to Birmingham.
A spokesman for the firm said no jobs would be lost in Birmingham as a result of the rebrand and that breakfast and drive-time shows would be locally made.
The station also plans to extend local news hours and advertising will remain focused on the region, it said.
Anita Wright, managing director at Capital Birmingham, said: “This is brilliant news, not just for Birmingham, but for the radio industry. 102.2 Capital FM will have great local content and the best music for Birmingham.”
Capital Birmingham will join eight other stations across the UK to form the Capital Network, with stations in East Midlands, Manchester, Yorkshire, North East, Wales, South Coast, Scotland and London.
The move comes two months after the owners of Smooth Radio West Midlands, GMG Radio, said it was merging its network of regional radio stations and transferring broadcast facilities to Manchester.