The Birmingham Post is encouraging more restaurants, schools and consumers to buy locally-produced food.
The campaign, backed by the Prince of Wales, will urge caterers to do more to support producers in the region.
This is a selection of Post readers' views.
If you would like to join the debate, click here to send an e-mail, or use the form below to post your opinion.
Michele Platman, Harborne: "Congratulations must go to the Post for their new initiative to encourage us all to eat more locally-produced fresh food. I, for one, am certainly all for it.
"But it should not be confined to restaurants and schools. The concept of farmers' markets are wonderful, but not everyone can get to them and some of us don't have the time or wherewithall to visit nearby greengrocers or butchers.
"The Post's excellent new initiative should also encompass our local supermarkets, so that we ALL can have an opportunity to see what Midlands producers have to offer.
"It doesn't have have to be only during the summer and autumn months - why can't the supermarkets stock locally-produced meat, winter vegetables, etc all year?
"I get so fed up of doing my weekly shop in my local store and only being able to find produce from the other side of the world!
"They never seem to have much of a problem in other parts of Europe - when we shop in some of the French supermarkets across the channel, there are always fresh produce from only just a few miles away from the store - so why can't we do it in this country?
"Well done Birmingham Post, but please don't restrict your campaign - make it for everyone, not just for restaurant-goers and schoolchildren!"
Kate Nancarrow, Earls Court Road, Harborne: "I really hope that this 'local food' campaign captures the imagination of people in Birmingham.
"Having just read 'Not on the Label' by Felicity Lawrence it's truly shocking the number of food miles we casually sling into our shopping trolleys without even thinking. We seem to have forgotten that locally grown, fresh, seasonal food simply cannot be beaten on taste.
"We just need more ways of getting our hands on it. Farmers? markets are great and the fact that 65 per cent of restaurants in the poll want to source more food regionally is really encouraging.
"However, a few major players control the majority of the food supply chain so the more noise that we consumers and restaurant-goers can make about ?local food?, the higher the chance that our calls for change will be heard.
"Support this campaign and hopefully our region's high streets, markets, farms, countryside and indeed our very quality of life will be all the better for it."
Vicky Randon, Stourbridge: "It's really great that you have taken up this campaign to make people more aware of where their food comes from.
"Please also include information on the fact that most non-organic animals are being fed GM grain (does not apply to poultry). Because of this it would also be worthwhile to stress the use of organic dairy and meat."
What do you think? Click here to e-mail The Birmingham Post or fill in the easy-to-use form on the right.
