UB40's Brian Travers tells Neil Connor how much he is looking forward to being involved with one of the biggest rock events in history - even though the Brummie reggae band were almost not invited...
The point was raised recently, by 'mockney' Blur frontman Damon Albarn I believe, that the line-up at the Live8 concert discriminated against certain sections of our society.
He was right, yet again a major event was taking place in London and there was not a single Brummie in sight.
For so long we have been the butt of jokes, and at such a crucial moment in history, we were ignored once more. And this was supposed to be an event displaying man's humanity to man.
Of course, Mr Albarn was raising concerns that there were not enough black artists taking to the stage at Hyde Park on Saturday - but he missed a valid point that UB40 are proud to rectify.
Before the band were asked to perform (together with black artists Ms Dynamite and Snoop Dogg) the strongest link Birmingham had with Live8 was Duran Duran playing at the Rome concert with a bunch of nobodies.
But the 'Yoobies', not for the first time in their history, are proud to stand up to the forces of discrimination and fly the flag for Brum.
"We were proud to be asked because we feel like we are representing Birmingham," said Brain Travers, the band's charismatic easy- going saxophonist.
"We will be playing in front of thousands of people at Hyde Park, which is going to be incredible.
"It is our 25th year and we are on our 23rd album but that does not matter when you think about how big an event like Live8 is."
UB40 were snubbed for the original Live Aid event twenty years ago, and would have been forgiven for feeling hard done by if they did not get a call from Sir Bob Geldof this time around.
There can be few bands who know as much about the challenges that Africa faces than UB40, who boycotted South Africa before Nelson Mandela became president.
Travers almost buries his head in his hand in embarrassment as he admits that the band played Zimbabwe - one year after Robert Mugabe became president.
"Things did seem a lot better at that time," he remarks apologetically, before outlining the huge challenges world leaders face if they are to treat what Tony Blair calls "a scar on the conscience of the world".
"Africa is a tribal continent but it is divided into countries. It is going to take a lot of awareness-raising to get people to understand all the problems that it experiences.
"That is why Live8 is not just about giving money."
Brian Travers speaks easily on the subject of alleviating poverty, which is not unsurprising considering UB40 have always been at the forefront of pushing social issues.
"Our first single, Food For Thought, was about poverty," he adds. "And we will be playing that song on Saturday, together with a few surprises".
However, things get a bit less fluid when the subject turns to Live8's supposed discrimination.
'Why did you not play at Live Aid in 1985', I ask.
"Well we were in competition in the charts with Geldof," he said before a long pause. "But basically, we weren't invited."
As a passionate Aston Villa fan in a band closely associated with Birmingham City, Brian Travers is used to dispelling a few myths.
So he then turns to the perceived discrimination at Live8 and the hastily amended band list, giving a Brummie slant on how events like these are organised.
"I think that Bob and Bono sat in one of their kitchens and said 'How are we going to get this event across to everyone in the world'.
"It just did not occur to them to include African artists. But it is not about who is playing. It is about getting a message across."