A tatty programme for Manchester United's first match at Old Trafford is expected to fetch thousands of pounds at a Midland auction next month.
Auctioneers hope a global boom in interest in memorabilia relating to the Premiership club will ensure the rare item - dating back to February 19, 1910 - reaches its guide price of £3,500.
The eight-page programme - for a clash against Liverpool - will be auctioned by sporting auctioneers Mullock Madeley at a sporting memorabilia sale at Ludlow Race-course on April 5.
The company's football special-ist, William Andrews, said: "It is extremely rare, and is particularly sought after by the growing number of worldwide Manchester United memorabilia collectors.
"It features pictures of the United stars Meredith and Roberts together with descriptions of the new ground. Although in not the best of condition, it is so rare that we have estimated it to go for between £2,500 and £3,500.
"There is an ever-growing interest in collecting football programmes, and we are expecting considerable interest in this one."
Also going under the hammer are a full set of programmes for Norwich City's home matches in the 1933-34 season - expected to reach up to £3,500, and a complete set of programmes for Ipswich Town's home matches for the 1938-39 season - the first time the club was in the Football League.