After sealing the most high- profile signing in the club's history Worcester director of rugby, John Brain, was quick to argue that the recruitment of England scrum-half Andy Gomarsall would send a message to the rugby world.
"The signing says a lot about Worcester and where we are going," he eulogised in his local newspaper. "We've got the message across that this is an ambitious club and we are going places."
In many ways he is right. Tempting a man of Gomarsall's profile to Sixways was indeed a coup, especially when more established Premiership clubs like Saracens were also rumoured to be courting the 30-year-old.
The addition of Gomarsall is in fact just the latest line of a season-long refrain that has seen the top flight's newest club convince the sceptical public of their right to stand shoulder to shoulder with illustrious outfits like Gomarsall's previous employers, Gloucester.
Unfortunately it is also a message that will reverberate inside the walls of Sixways - as well as outside - and is particularly resonant with the man Gomarsall has been signed to replace. Playing well may no longer be enough.
Incumbent Matt Powell has had a splendid season. Relegated to third choice No 9 at the start of the campaign, he has proved his detractors wrong and fought his way past Neil Cole and Clive Stuart-Smith to make the scrum-half berth his own.
From his first Premiership appearance for Worcester, in which he inspired them to a rumbustious win over Harlequins last October, to his last against Saracens, he has been a model professional.
His passing has been consistent, his breaks around the rucks have been constantly threatening, his defensive work has been truly valiant and his attitude has been first-class.
What did he do when he failed to make the matchsquad in the Premiership curtain-raiser with Newcastle Falcons? Work harder is what. There was no bleating, no chest pounding, no public outpourings. The only sound coming from Powell was a dignified redoubling of his efforts.
Since then he has been one of the outstanding inside halves in the competition, worthy of the plaudits that have come his way but characteristically modest in receiving them.
And for what? Another place on the bench next season? Club owner Cecil Duckworth has not promised to shell out £175,000 a year for the next three years to have Gomarsall sat on his rear.
The two players were last in direct competition in January when Gloucester beat their local rivals 28-16. Worcester never really turned up at Kingsholm that day and were deservedly beaten.
But the battle between the respective scrum-halves was intriguing. Silver boots and fat salary aside, it was impossible to tell the Fancy Dan international from the unheralded keep-your-head-down drone.
It is perhaps no wonder that Gloucester's director of rugby Nigel Melville preferred to take his chance with the open market rather than pay silly-money to a player with whom he had become more and more frustrated - particularly if that open market could throw up a player like Powell for a third of the price.
I understand that this is the cruel world of professional sport where time stands still for no man and loyalty is a rare commodity, but with three games remaining and Worcester still not sure of their Premiership future what effect will last weekend's public pronouncements have on Powell and the rest of the Warriors' proletariat?
Fly-half James Brown has also had the carpet pulled from under his increasingly assured feet with the signing of Northampton Saints' No 10 Shane Drahm.
So two good clubmen, who have taken the knocks, sacrificed themselves for the greater good and worked themselves into the ground, have not found their unstinting commitment reciprocated. That could be a problem.
When they are asked to put their bodies on the line, as Powell and Brown will be over the coming weeks, perhaps they might not feel quite so inclined.
But then the Worcester half-backs are such consummate professionals they'd probably do it anyway out of loyalty to the men with whom they have shed blood, sweat and tears throughout a difficult season.