A game like tonight's televised clash between Wolverhampton Wanderers and Sunderland does not really need any selling.
Apart from the fact that it has two of the Championship's oldest-established, most illustrious heavyweights in direct opposition at Molineux, and Wolves' 'Tickets for a Tenner' offer has ensured a full house, there are also one or two reunions to be taken into consideration.
Gary Breen and Jody Craddock, Wolves' twin towers of strength at the back this season, will both be looking to beat their former club, as will their manager Mick McCarthy, whose three generally happy years at Sunderland saw his side reach the play-off before going one step further and winning promotion as league champions the following season.
Then there is also young Neill Collins, brought in by McCarthy from Sunderland on loan at the start of November as cover for Craddock and Breen. And, judging by the fact that he is yet to feature in a Wolves 16, one might wonder whether he was signed purely and simply as a means for McCarthy to enjoy a cosy chat with his manager.
McCarthy was in the sort of mood at Wolves' Compton Park training ground yesterday to laugh about such a mischievous suggestion.
It was Collins' signing a month ago that broke the ice on the four-and-a-half year cold war that has existed between McCarthy and Sunderland's manager, Roy Keane. And the fact that they did talk on the phone, to such purposeful effect, defused what would otherwise have been tonight's first public meeting between the pair since McCarthy infamously sent Keane home from the 2002 World Cup.
Keane knew it, at his early morning press conference. So did McCarthy when his turn came to bat in front of an unusually packed Molineux press room come lunchtime. And so did the disappointed ranks of the national media, who went home without a story.
For a Yorkshireman, McCarthy confesses to having surprisingly little interest in cricket. But, on the very day an Ashes series Down Under that did not stop him producing a performance worthy of Geoffrey Boycott in his prime in fending off the expected stream of probing Keane-related questions.
As it was, there was some Wolves team news.
McCarthy confirmed that Leon Clarke, scorer of a brace in each of Wolves' last two home games, is in the squad. He looks likely to return too, especially in the light of Carl Cort's midweek knee operation. And there is also a doubt about Rob Edwards, who suffered a
dead leg in training. But, as far as the opportunity for Keane headlines was concerned, McCarthy remained deadpan.
"There's nothing more to be said," said McCarthy. "It's only other people who want to prolong things.
"What happened between him and me is old news.
"This is not McCarthy v Keane, it's Wolves v Sunderland.
"The World Cup was the most exciting and the best time of my career and anything as high profile as the fall-out I had with Roy will remain with me forever. I will not forget walking into a press conference in Japan to face 300 journalists, cameras and everything else.
"But it ended a few weeks ago when I was trying to bring in Neill Collins and Roy and I had a chat on the phone, the content of which remains private. We were both pleased with the outcome.
"I will shake his hand and that will be a genuine gesture, not something for the TV cameras."
Whatever is served up tonight, and McCarthy hopes it will be three home points to fire Wolves up to seventh in the Championship table, with Keane in town, the Molineux caterers would be best not to dish out any prawn sandwiches.
Wolves have signed Michael McIndoe on loan until January 2 from Barnsley.
The 27-year-old made a name for himself in November last year when he scored one of the goals on the night Villa crashed out of the Carling Cup 3-0 at the hands of Doncaster Rovers.