A pioneering initiative by a Midland authority aimed at getting more people to exercise regularly is being showcased at a national conference tomorrow.
With obesity now posing a bigger risk to the public's health than smoking, the need to look at the population's diet and fitness has never been greater.
Solihull Council's Strategic Group for Physical Activity is one of five bodies chosen to make presentations on their plans to implement measures under the Government's White Paper on public health.
The joint initiative between Solihull Sports Council, Solihull Primary Care Trust, the borough's School Sports Coordinators Partnership and Greater Warwickshire Active Sports Partnership, could become a national model.
Alice Davey, head of leisure services, will outline Solihull's plans for a new fitness database during a forum at the Cavendish Conference Centre in London tomorrow.
She believes a shift in cultural patterns and the amount of exercise in schools have both contributed to society's current health problems.
"Physical education isn't completely non-existent but something has had to give to make way for academic pressures such as literacy and numeracy hours. So the time given to PE has been gradually reduced to allow the national curriculum to grow," said Mrs Davey.
"This strategy is not just about targeting children, we need to reach the whole population.
"It's much harder to get that message across than it is to tell people to stop doing something such as smoking, which more and more people are doing."
People using the internet database, which goes live in July, will be able to get information on activities and events held in more than 200 community centres, sports grounds, schools and private health clubs, tailored to their preferences.