England's cricketers celebrated a nail-biting win in the second Ashes Test of the summer at Edgbaston yesterday after Australia got within two runs of achieving a momentous victory.
And the bars, restaurants and hotels in Birmingham's entertainment district were also toasting their own Ashes success - increased sales boosted by four days of capacity crowds.
Traders in Broad Street, Brindleyplace and the Mailbox reported a bumper weekend thanks to the extra trade from the Test match crowd.
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Gary Taylor, director of Brindleyplace owners Argent and spokesman for the Broad Street traders, said: "It's too early to say for sure with definitive figures but anecdotally people have been saying there's been plenty of yellow shirts around.
"I'm sure there will have been a boost to trade, especially as it finished at midday and people will have come down to make a day of it."
One punter in Manchester found himself more than #82,000 better off after placing a #15,000 bet on Michael Vaughan's side to win at odds of 9/2 before the game started.
Set 282 runs to win, the Australians started the fourth day in front of a packed Edgbaston crowd needing 107 runs with just two wickets left.
Shane Warne offered early resistance and reached 42 before treading on his stumps off a delivery from man-of-the-match Andrew Flintoff.
The last wicket pair of Brett Lee and Michael Kasprowicz took their total to 279 with a stand of 59 before Kasprowicz was caught by wicket-keeper Geraint Jones off Steve Harmison and set off scenes of jubilation among the home team and supporters.