More than 350 readers have already signed up for The Birmingham Post's new electronic edition.
The Birmingham Post e-paper, launched yesterday, is a page-for-page reconstruction of the newspaper which subscribers can access through an internet web browser.
In addition to offering the same layout and design as The Birmingham Post newspaper, the electronic edition also provides valuable web features such as a keyword search function and story-by-story navigation. Readers can browse back through the previous week's editions, listen to audio versions of stories and email their views to The Birmingham Post newsdesk.
Tony Lennox, The Birmingham Post's acting editor, said the number of people registering to use the site on the first day had exceeded expectations.
"We are delighted that so many readers have already signed up for the e-paper," he said. "It is a good service and we were sure people would enjoy using it. However, we have been pleasantly surprised by such a strong early response.
"It is proving particularly popular with expatriate readers - so far subscribers have registered from as far afield as Hong Kong, Australia, India and New Zealand.
"These people were previously unable to get their hands on a copy of the newspaper. Advances in technology mean we are now able to cater for them and open a new marketplace for The Birmingham Post.
"People can now choose to read The Post in its traditional print form, on our website or through the e-paper. But whatever the medium, the most important principle will always be our committment to quality journalism and providing a thought-provoking and engaging read each day."
The technology behind the e-paper is provided by Bodhtree, a company based in India. The firm provides a similar service for more than 40 newspapers in 14 countries but The Birmingham Post epaper is their first project in the United Kingdom.
Bodhtree chief executive Sanjiv Gupta said: "Our technology enables newspapers to adapt to the changing needs of their readers. We recognise that people's lifestyles are changing and established titles like The Post can respond effectively by using the e-paper as part of their publishing offering."
Readers who register now can take advantage of a free four-week trial before being offered the option to subscribe. Group subscriptions are available.
