A new charity is being launched next month to help improve the long-term economic and social success of Edgbaston.
The successful Birmingham Foundation is administering the new charity - the Edgbaston Foundation - that will work with people across the constituency in the Harborne, Quinton, Bartley Green and Edgbaston wards.
Businesses are now being invited to the inaugural gala dinner dance and awards ceremony for the charity on Saturday, February, 23. At the event at the Great Hall at the University of Birmingham, the foundation's plans will be outlined.
Roundy Rudell, chairman of the newly-formed foundation, explained that the Edgbaston constituency houses high levels of deprivation and is close to "some of the areas with the most challenging social and economic issues in the city".
Mr Rudell explained: "Funds raised by the Edgbaston Foundation, via a wealth of activity, will be administered by the Birmingham Foundation.
"This existing affiliate Foundation has 10 years expertise and was founded by city fathers with a remit to improve the quality of life for thousands of people within the Greater Birmingham area.
"The Edgbaston Foundation aims to work alongside the Birmingham Foundation and strengthen and support the activity currently undertaken. Our special focus will be on increasing skill levels, encouraging sport and building self confidence amongst those affected by deprivation in the constituency.
"Our intention is to develop a tightly focused programme of activities with short-term outputs linked to our long-term perspective."
Businesses in Edgbaston are already making a commitment to the charity's work. To find out more log on to the website at www.bhamfoundation.co.uk or call 0121 214 2080.