A £10.5 million store on the site of Birmingham’s world-famous HP Sauce factory is to launch today (monday).
East End Foods has converted the former sauce site at Aston into a cash and carry and spice distribution centre.
And it sees the return of HP Sauce itself to the site – with East End Foods stocking the popular condiment as one of its 25,000 products.
The HP factory was reduced to rubble in July 2007 after production of the world-famous sauce was moved to Holland by owner Heinz.
The new store has created 100 jobs, with East End targeting people who had been out of work for over a year.
Jason Wouhra, of East End Foods, said: “This site is one of our greatest achievements.
“We are delighted to be in a position to give back to this great city which has aided our development as a business so much, providing it with jobs at a time of austerity.
“This is an exciting week for all our family and our employees. Time has gone quickly since our ground-breaking day in March but we are eager to open and are sure the site will be a success.
“HP Sauce is just one of around 25,000 products we will be stocking. You have to have it in the mix.”
East End Foods was founded over 40 years ago by the Wouhra brothers and grew to become the UK’s largest importer of ethnic food ingredients.