It will soon be possible to consume alcohol from 7am to 4am at a variety of Birmingham city centre bars and clubs.
But not everyone welcomes relaxed licensing laws and the proposed new hours have met with some opposition, explains Chief Reporter Paul Dale...
There appears to be no shortage of buyers for the scores of new flats springing up close to Broad Street, Birmingham's much talked about "Golden Mile" entertainment zone.
Holliday Street, about 400 yards from the bars, clubs and restaurants, resembles a building site as former industrial buildings are renovated and turned into expensive apartment blocks.
It's very much part of an on-going pattern as Birmingham city centre, once virtually devoid of residential accommodation, reinvents itself as a trendy place to live.
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But the glitzy, cosmopolitan reputation of Broad Street is not to the liking of all local residents.
A rush of applications under the new Licensing Act to open bars and clubs until the early hours, 4am in many cases, has prompted a campaign of opposition from people living in 68 apartments at Berkley Court, off Berkley Street, who say they are fed up with the noise and drunken antics of revellers on a night out.
Spokesman Alan Woodfield said the nature of Broad Street had changed out of all recognition since Berkley Court was built in 1997.
"The proliferation of bars and clubs has caused enormous problems for local residents and police," he said.
Mr Woodfield added: "We have people using our entrances as public toilets.
"Another problem is vehicles driving off with noisy exhausts and worse still sound systems with deep bass speakers in the boot of the car. Residents are deprived of sleep and there are consequent effects on health."
Berkley Court residents have been horrified to discover that, under the Licensing Act 2003, they have little or no opportunity to object to latenight drinking.
Although living less than a quarter of a mile from the bars, the city council's licensing sub-committee has decided the people of Berkley Court live too far away to qualify as official objectors under the new legislation.
The Licensing Act also makes it impossible to lodge objections on the grounds of general noise and disturbance from Broad Street.
Residents must instead identify specific problems of anti-social behaviour arising from the premises applying for extended hours.
An application by the Figure of Eight pub in Broad Street to open until 3am was granted by the council last week and a move to open the Solomon Cutler until 4am is likely to be approved this week.
The Rococo Lounge bar is applying to open until 4am and most of the other licensed premises in Broad Street are expected to make similar applications.
The Berkley Court campaigners are exaggerating the true impact of Birmingham's night life, according to Mike Olley, manager of the Broad Street Business Improvement District.
Mr Olley said new flats were being snapped up chiefly by professionals in their early 30s who were happy to live in such a vibrant area.
Broad Street's reputation for drunkenness was unwarranted, he insisted.
Mr Olley added: " You always get the odd idiot but in general it's not the first thing that crops up in when talking to city centre dwellers. It's not like living in a Spanish resort. People don't come for binge drinking.
" The vast majority of premises in Broad Street cater for food and drink. You are only talking about a minority of premises where there is volume drinking."
Mr Olley said he felt residents lodging blanket objections to every application for extended hours were behaving unfairly. The council was right to reject their concerns.
"Any reasonable individual would regard the law as being right in this particular instance," he added.