A £1 million advertising campaign urging people not to buy Peugeot cars in protest at the closure of the French firm's UK factory begins today.
Amicus and the Transport and General Workers Union have placed adverts in national and regional newspapers and on poster sites close to Peugeot dealerships.
The adverts feature a dejected Peugeot worker being comforted by his wife but surrounded by English soccer flags.
The campaign, which has been criticised by some politicians, was launched in protest at Peugeot's decision to close its factory at Ryton in Coventry with the loss of 2,300 jobs.
Amicus General Secretary, Derek Simpson, said: "The Government's failure to protect high-quality manufacturing jobs against feckless multi-national companies had led us to this unusual course of action. Peugeot and companies like them cannot condemn thousands of UK workers to the dole and still expect to benefit from lucrative UK sales.
"We believe that the British public will want to send a powerful message to Peugeot - that if they want to sell their cars here they have to build them here."
Tony Woodley, TGWU General Secretary, said: "Consumers need to understand that if they choose to buy Peugeot or Citroen cars they are buying vehicles tainted by a company looking to make quick profits on the back of cheap labour." ..SUPL: