An experimental project using advertising billboards as blank canvases for local artists will see work visible on the streets of Birmingham beamed over to Los Angeles.
Named ‘48 Sheet’ – a reference to the size of a traditional outdoor advertising billboard – it features the work of five city-based artists across four billboards in Digbeth.
And a link-up with global outdoor advertising firm Clear Channel will see the pieces produced by the artists digitally projected onto billboards in Los Angeles over the course of the two weeks of the installation.
The project, which runs until September 14, aims to see what happens when artists are given the opportunity to present their work on equal terms with the advertising messages that dominate the city.
It will showcase the work of acclaimed artist Lucy McLauchlan, graphic designer Ian Richards, collage-style artist Elizabeth Rowe and a collaboration by emerging artists Robin Kirkham and Harry Blackett.
Project co-ordinator Claire Farrell of EC-Arts said: “Using billboard sites of a standard size will provide a platform for the artists and make art more accessible. T
"hrough 48 Sheet we aim to make people smile or question what they see. The long-term plan is to raise the profile of Birmingham as a creative city.”