Waiting times for luxury Range Rovers have soared to up to four months as customers flock to sign up for custom-built versions of the Solihull-built vehicle.
Average delivery times for the jewel in Land Rover’s product range has increased by six weeks in just 12 months as demand continues to grow worldwide.
Range Rovers, which sell for between £68,945 and £85,695, are increasingly popular with drivers prepared to wait for months for bespoke versions of the luxury vehicle.
Land Rover UK PR Manager Lucy Reynolds said: “The current waiting time on Range Rover is approximately three to four months, about four to six weeks longer than it was last year.
“The increase is due to strong demand for Range Rovers, both in the UK and globally. It’s mainly driven by a good customer reaction to our new 11 Model Year product and, in relevant markets, the new 4.4 diesel launched towards the end of last year.
"Range Rovers are bespoke products and drivers want personalised vehicles. Motorists walk into a dealer and say they want certain seats, stereos, engines and so on.
“A premium manufacturer builds the majority of cars to order. Our higher end products in particular offer customers increased options and opportunities to create a more personalised vehicle.
“We try to limit the amount of cars built for stock.”
Range Rover sales have played a key role in transforming Jaguar Land Rover’s fortunes, helping turn losses of tens of millions of pounds in 2009 into huge profits last year.
JLR recently announced a record net quarterly profit of £275 million for the three months to December 31 last year, putting the Midlands biggest manufacturer on course for a £1 billion profit figure over a 12-month period.
JLR has enjoyed a particularly lucrative upsurge in sales in China.