McLaren sports cars are set to go on sale in Birmingham after the Formula 1 spin-off carmaker agreed a deal with local dealership Rybrook Holdings.
Rybrook will be trading as McLaren Birmingham when the company launches its new range of models in 2011.
It is one of three firms that have signed distribution agreements with McLaren in the UK. Rybrook, which already sells a number of brands from its current outlets, will be opening a new site in Birmingham to sell the new McLaren MP4-12C and future models. The location has not yet been announced.
Henry Whale, the managing director at Rybrook, said: “With their incredible passion and total professionalism, McLaren has already established a world-beating brand through its Formula 1 activity. We are confident it will replicate this success as it launches its eagerly awaited sports car company, and the 12C will redefine the sports car driving experience.
We are delighted to be representing McLaren at the launch of this exciting project and we believe this appointment further enhances Rybrook’s position as a leading retailer of prestige motor cars in the country.”
The UK, along with the USA, will be McLaren’s biggest market, and the firm said there was huge interest in the newest model.
Antony Sheriff, McLaren Automotive’s managing director, said: “I am thrilled to announce the relationship between McLaren Automotive and its UK representatives – three of the best car retail businesses in the world.
“The UK is our home, and the strong demand for the 12C from potential retailers and prospects is evidence of the strength of the McLaren brand in the UK.
We now have the ideal partners in the UK who have enormous experience in delivering extraordinary customer service to help us deliver on those expectations.”