It was arguably the ale of the Midlands but Davenports no longer just means beer at home, as Shahid Naqvi reports.
Folks of a certain age will no doubt remember the famous advert used to publicise its now defunct home delivery service: "Beer at home means Davenports!"
In recent years, however, punters will have struggled to get a pint of the much-loved Birmingham dark ale after a series of take-overs left it practically mothballed. That, however, is about to change with the beer set to go through a major renaissance which could see it transformed into a global brand.
Scandinavia has already started selling the beer and Walsall-based Highgate Brewers, which acquired rights to it five years ago, is now looking west to America. There are even plans to re-introduce Davenports' famous home delivery service.
Highgate's managing director Bob Norton said: "Everyone over the age of 30 will have heard of Davenports. It was a very famous brewery based in Bath Row which is now all being developed into residential property.
"They became very famous for their 'beer at home means Davenport' slogan and were really the first pioneers of home delivery. But when they were acquired by Greenall in 1986 the brand went into the archives and was phased out.
"We managed to find the archives when we acquired it and thought it should be revived because Birmingham has sadly lost all its brewers."
Mr Norton said expectations were high that the beer would prove a major hit, both with drinkers who remember it from its heyday and a new generation of punters.
"We think it is going to be hugely successful and we have rather ambitious plans to expand our pub estate.
"The brand awareness is going to grow and we intend to follow that up with marketing and advertising next year and we hope some of the larger pubs will take it on board.
"We think it is going to be huge."
Davenports started brewing in Birmingham in 1896. Its famous home delivery service was created by Baron John Davenport, son of the company' founder.
Baron grew disturbed by the sight of children waiting outside public houses while their parents drank inside.
Following this he had the idea of "Beer at Home" whereby beer was delivered to customers' houses, at first by horse and cart, and later by motorised vehicles.
By 1935 more than 175,000 customers all over the country were taking regular weekly or fortnightly deliveries from the brewery.
The growth of supermarkets and their ability to under-cut on price, however, spelt the death knell for the service during the 70s.
But under Davenports' expansion plan, it could well be back on the road.
"Home delivery seems to be very popular again, so who's to say we may not start delivering Davenports again," said Mr Norton.
"It is very much a possibility and something we will be trialling very shortly in a very limited fashion."
In the meantime, Highgate Brewery, based in Sandymount Road, is meeting a new demand for Davenports in Denmark. Davenports Export IPA this week started to go on sale in Charlie's Bar in the country's capital city, Copenhagen.
And Highgate's Highgate Old Ale and Old Ember are to be sold at government-run liquor stores and supermarkets across Finland.
Mr Norton said: "It is opening up a whole new world for us. This is the first step in a much bigger picture in terms of exports. There is a huge market for British beers in the US, so we might even go into there."