They wear designer baggy jeans to work and carry the latest hand-held gadgets.
Though well into their 20s and 30s, it's not uncommon to see them whizzing about on skateboards, talking into their mobile phones.
They are the fast-growing breed of new-media trendies working in "creative industries" such as web design, based in the hippest part of town.
Their like has been mercilessly parodied in Channel 4's satirical comedy Nathan Barley which is gaining the kind of cult following enjoyed by the BBC's The Office.
Nathan Barley, aged 26, is described in the show as a "webmaster, guerrilla filmmaker, screenwriter, DJ" and "self-facilitating media node".
But is he an urban myth or representative of a rapidly appearing type of new-age worker?
The Birmingham Post decided to put the caricature to the test - and where better to go than the city's own creative capital, the Custard Factory.
Between the centre, in Digbeth, and The Big Peg in the Jewellery Quarter, the city boasts more people working in the creative industries than anywhere outside the capital.
Some 350 small businesses, ranging from web designers to PR operators, TV and film producers to arts organisations, are established at the two sites.
The Custard Factory's central square is framed by trendy shops selling designer clothes, photos of rock stars, art-deco and retro gadgets.
This May will see the University of Central England open a "Screen Media Lab" at the centre which will seek to establish the region as "a hothouse for media innovation".
Visiting on a weekday lunchtime, it's not unfair to say the place has more than its fair share of urban fashionites clad in trainers and woolly hats, not to mention baggy jeans.
Matt Barr, aged 28, works as a researcher for an independent film company called One Small Barking Dog at the complex.
He questioned the satire's portrayal of fashion victim air-heads.
"Normally, I work with troubled children within childcare," he said. "I'm on a short-term contract for a research project on the Second World War. Nathan Barley is not the reality."
Ian Richards, aged 30, runs his own web design company called Heavy Objects along with some friends from university.
"There are a lot of people here that feed off each other because it is the creative quarter," he said.
"You make links with the people you need to make links with, but I don't see it as being like the world portrayed on Nathan Barley."
Matthew Clugston, however, admitted looking good was a priority for many people working in the Custard Factory.
"It is a style conscious area," said the 28-year-old. "The Medicine Bar has a lot to do with the credibility of the night life down here. That has grown out of there being a lot of people who come to the Custard Factory to work. There are a lot of people doing cool stuff around here."
Matthew claimed not to be obsessed by gadgets, though admitted Nathan Barleytypes did exist in the area.
Emma Cutler, aged 26, sales assistant at Snap Gallery also works in a holistic shop in Selly Oak and the independent Electric Cinema.
"You do get quite a lot of strange people walking around," she said. "It's because a lot of people want to be involved in the creative industry. It is the place to be, in a way.
"Equally it is difficult to get up and running as a business. There are quite a few people that want to be here because of the place that it is but can't necessarily keep their business afloat."