The Birmingham Post is encouraging more restaurants, schools and consumers to buy locally-produced food.
The campaign, backed by the Prince of Wales, will urge caterers to do more to support producers in the region.
The initiative comes as a survey revealed less than half of restaurants in the Midlands are serving locally produced food.
The poll, carried out by The Birmingham Post, found only 40 per cent of the region's restaurants bought most of their supplies from local producers, yet 65 per cent wanted to source more food regionally.
Writing a letter of support, Prince Charles (pictured) said: "I could not be more pleased to support The Birmingham Post's food campaign to encourage people to buy food produced locally.
Birmingham is surrounded by some of the most beautiful and productive countryside in England and I do congratulate The Birmingham Post for doing what it can to make more people aware of the treasures which lie, quite literally, on its doorstep.
"Eating locally-produced food is one of the most fulfilling ways of identifying with the place and the region where we live.
"It is also the best way for consumers to support their local family farmers and, in so doing, to safeguard the very existence of the countryside about which we all care so much."
Fiona Alexander, editor of The Birmingham Post, said: "We have some of the finest producers in the country on our doorstep yet many restaurants and schools continue to source their food from countries thousands of miles away.
"We want to encourage more people to support their local producers and, at the same time, benefit from fresher, seasonal foods."
Karen Davies, chief executive of Heart of England Fine Foods, said: "I have no doubt that by working with The Birmingham Post we will highlight the benefits of local and regional sourcing to retailers and caterers.
"We will encourage consumers to think local and to recognise the value of their purchasing power and open the minds of young people to 'real' food."
Throughout the week The Birmingham Post will be urging more restaurants to source local food as part of a wider campaign to promote the finest food and drink created in the region.