Edgbaston cricket ground could be renamed the City of Birmingham Edgbaston Stadium in a £4 million bid to promote the city around the world.
Under a proposed ten-year sponsorship deal with the council the name of Warwickshire CCC's one-day team would also be changed from the Warwickshire Bears to the Birmingham Bears.
And stars such as England batsmen Ian Bell and Jonathan Trott will wear the logo of tourism organisation Visit Birmingham on their shirts while playing for Warwickshire.
The deal will also see £1 million-worth of match tickets given away to Birmingham schools, voluntary groups and cricket clubs and community groups to encourage children to play more sport.
Members of Birmingham City Council’s partnership and contracts committee are set to review the proposals in detail next week before passing them on to the council’s cabinet for consideration.
The plan was welcomed by committee chairman Coun Majid Mahmood, himself a player in the Birmingham Parks League.
“The proposal will build on the already well-established relationship with Warwickshire,” he said.
“On the face of it, the value for money for the city and our residents seems fantastic.
"It will enhance the game of cricket that is loved by millions, and put Birmingham on the international stage.
“It is rather unfortunate that too many times we have been left behind by the likes of Manchester in promoting our sporting excellence, and our city.”
The deal will be worth an estimated £1.1 million-a-year to Birmingham in terms of exposure.
Edgbaston has a proud history of staging top one-day and Test matches.
Despite being snubbed for this summer’s Ashes tour and next year’s Test series against India, the ground will host the ICC Champions Trophy in June and welcome the Australians in 2015.
The council already has a close relationship with Warwickshire after handing the club a £20 million loan to help fund stadium redevelopment work four years ago.
For its part, club officials believe the deal will put them in a strong position to secure more Test matches, internationals and World Cup matches when the host venues for matches from 2017 to 2020 are announced.
Warwickshire commercial director Gareth Roberts said: “We are keen to maximise the world class facilities at Edgbaston for the benefit of the city, its people and its communities.
"As a truly international venue, the city can benefit from global exposure, that delivers benefits to businesses and the local economy as well as using the power of cricket to make a real difference in the diverse communities of Birmingham.
“Our proposal reflects the valuable assets we have and how these could be used to engage with society, drive social cohesion and make a positive social impact in the region.”
The proposed sponsorship package will see:
• Edgbaston re-named the City of Birmingham Edgbaston Stadium.
• The Warwickshire Bears one-day team called the Birmingham Bears.
• Five thousand free tickets for every Twenty20 match to be distributed to the people of Birmingham. Each of the city’s 40 wards will also receive 1,000 tickets each for county matches.
• Free entry to one county match and a one-day match for selected groups and a City of Birmingham open day each year. Community coaching and promotional events, use of facilities for clubs and schools several times a year, stadium tours and guarantees of local employment.
• The council given use of the stadium car park for major events in Cannon Hill Park, meeting rooms for events and hospitality space during major matches.