The Conservative Party’s autumn conference brought £18.4 million of additional spending into Birmingham’s economy, according to new research.
The city benefited from the conference, the party’s first since taking power as delegates converged in and around the ICC Birmingham on October 3 to 6.
The city also welcomed more than 2,000 of the world’s media who helped generate global coverage with media value of £28,881,000, according to Marketing Birmingham.
The return is nearly 75 per cent more than was achieved the last time the Conservatives held a party conference in Birmingham in 2008.
Leader of Birmingham City Council councillor Mike Whitby said: “As today’s figures show, the Conservative Party Conference provided a huge economic benefit to the city and to our local businesses. I am particularly impressed by the amount of positive media coverage, national and international, Birmingham received, enabling us to showcase what Birmingham has to offer not only as a conference venue but as a destination city.
“Combined with the opportunity it presented to outline Birmingham’s case to the top tiers of the government, Birmingham has successfully putting itself at the heart of the news and policy agenda.”
Ian Taylor, commercial director of Marketing Birmingham, added: “Birmingham has built huge momentum as a host for major high profile events and this is evidenced by the Conservative Party Conference, the first time the city has hosted a major autumn conference for the party in power.
“The fact that this is their first conference since being in government no doubt boosted the delegate numbers and media profile considerably – but the city simply stepped up to the plate, worked together in partnership, and delivered the conference without a hitch. This has truly cemented our position as the conference city of Europe.”