Business and civic leaders are to use the Conservative Party conference in Birmingham next month to promote the city to the world.
Senior city figures are to take part in fringe events to be attended by senior politicians, party activists and journalists.
City Council leader Mike Whitby will be hosting a reception alongside Local Government Secretary Eric Pickles on the first night, welcoming delegates to Birmingham.
Julia King, Vice-Chancellor of Aston University, will chair a fringe event on Birmingham as a science city.
Geoff Inskip, Chief Executive of Centro, the local transport authority, will lead a session looking at high speed rail, and Andrew McCall, Director of Global Government Affairs at Jaguar Land Rover, will be taking part in a discussion about the future of manufacturing.
Jerry Blackett, Chief Executive of Birmingham Chamber of Commerce, is to chair an event looking at how councils and businesses can work together to support the economy.
City representatives will also attend fringe events where nobody from the city is playing a formal role in order to take part in question and answer sessions, to ensure Birmingham’s voice is heard.
The Tory conference, at the International Convention Centre from October 3 to 6, is expected to attract 14,000 delegates.
Coun Whitby said: “Attracting such a high volume of influential figures to the city provides us with a fantastic opportunity to not only promote Birmingham as a welcoming city, but also as a great business and leisure destination.
“I believe it will create a consistent and positive message to delegates that we are a strong, confident and professional city.”