It costs £150,000, is described as the world’s most elegant four-door sports car, and was designed at the heart of the Midlands.
And built in the heart of Styria, Austria.
The Aston Martin Rapide, the pride of British car design, has become the first vehicle from the luxury carmaker to be made outside the UK, while workers at Aston Martin in Britain have seen 600 redundancies and the introduction of a three-day week.
So another sad tale of the decline of British manufacturing? Well not quite.
While it can’t be claimed as much of a good sign that what ought to be a standard-bearer for the region is being produced by the same city that produced Arnold Schwarzenegger, things are at such a state for the industry that any sign of improvement in the global market should sound a note of comfort for auto workers.
And the fact that Aston Martin feels the time is right for a car with a completely non-credit-crunch price is a small sign that things will not stay the same way forever in the sector.
The progress of the Rapide shows the recession doesn’t have the power to stop development. And it bodes well for Aston Martin, as well as other firms in the West Midlands like JLR, that there’s still some confidence out there for the high end of the market.
To some extent the market runs on confidence – whether it’s from consumers or from producers – once people start to think things are going to be all right, they soon will be.
But ultimately confidence can take you only so far.
It’s all very well talking about the green shoots of recovery; what the people on the factory floor will want to know is when they are going to grow into something.