This is the first glimpse of an #8 million replacement for Birmingham's eyesore Digbeth Coach Station.
National Express Group has submitted an application for outline planning permission to replace the existing much-criticised coach terminus with an eye-catching modern building designed by Birmingham architect Ken Shuttleworth.
An NEG spokeswoman said the illustration represented an initial design showing how the new coach station could look in 2008.
Detailed proposals will be submitted later in the year.
The spokeswoman added: "Delivering a facility worthy of the employees and National Express customers who visit Birmingham from around the UK each year is at the heart of the vision for the redevelopment.
"It will be the newest landmark gateway for the city and will act as a catalyst for regeneration in Digbeth."
The new station will have 16 coach bays, improved parking facilities and integration with other forms of transport including a meet and greet area and a taxi rank.
Mike Lambden, head of corporate affairs for National Express, said: "This is the first phase in the redevelopment which will evolve during the year.
"There is a huge amount of energy and drive within the team and we are very much looking forward to continuing to work in partnership with Birmingham City Council and our other partners in delivering this exciting project for our customers and the people of Birmingham."
National Express has been working with MAKE architects to create the vision for the coach station.
John Man, of MAKE Architects, said: "The design of the coach station will be of the highest quality, with the commitment to deliver a world-class gateway building for Birmingham.
"The redevelopment will establish a number of significant benefits, which will greatly improve the physical and social environment in and around Digbeth, and provide a modern facility which will enhance people's experience of coach travel."
The scheme will bring to an end years of argument and indecision over the best way to replace Digbeth coach station.
Plans to build a new coach station in Great Charles Street, in the city centre, collapsed last year after National Express said the idea was unworkable.
The latest proposal is being supported by city council leader Mike Whitby, who said it was important to enhance the gateways to Birmingham. The coach station project is one of three major council schemes to improve visitor perception - alongside the redevelopment of New Street Station and transformation of the area around Spaghetti Junction.
Coun Whitby (Con Har-borne) added: "First impressions count. A new coach station for Digbeth is a first-class opportunity to enhance the burgeoning 21st century cityscape.
"The drama of the rapidly changing Eastside vista proclaims the city's commitment to progress and innovation."