It was a dream come true for some chocaholics when they were treated to a Willy Wonka experience by Cadbury.
Three fans of the Wispa bars had a VIP tour of Bournville - and then pressed the button to start production of the first batch of Wispa Gold for six years.
By popular demand, Cadbury is making the caramel version of the velvety bubbly chocolate bar again.
It follows the success of bringing back the original Wispa following a Facebook campaign last year. Wispa Gold will be in the shops from September 14, but only for a limited time.
Cadbury brought back Wispa in 2008 and sales exceeded all expectations with 41 million bars being sold in 18 weeks - the equivalent of nearly four bars per second.
To mark the return of the brand, three lucky fans visited Bournville to press the button on the production line.
Cara Stripp, Tony Halson and Ollie Emery were chosen tfrom the thousands of Wispa fans who had campaigned for its return on Facebook.
They dressed head to toe in special Wispa Gold gear to push the button and officially began production of the limited edition bars.
Cara, who works for an engineering company when she’s not overseeing the “Bring back Wispa” Facebook group, said: “To push the button on the production line was amazing.
“I can’t believe the bar is coming back, I’ve been dreaming about this moment for years.”
Tony and Ollie added: “We’ve been waiting for the day when Wispa Gold would come back ever since we campaigned to get the original Wispa back in the shops. It’s fantastic to be part of it and to actually see it happening in person!”
One of the men responsible for creating the new generation of Wispa Gold is Bournville’s manufacturing manager, Warren Smith.
He said: “As a huge fan of Wispa Gold myself, I have a vested interest in re-launching the old favourite.
“The campaign from fans to bring back the bar has been incredible. Cara, Tony and Ollie all symbolise the passion the public feel towards the brand and listening to the public’s opinion has confirmed that the decision to bring back the bar is the right thing to do.”