Pupils, teachers and education chiefs attended a summit in Birmingham to thrash out new ways to combat bullying.
The meeting, at the Council House , ended in the signing of an antibullying pledge to place greater commitment on tackling playground thugs.
Pupils from schools across the city constructed a paper chain consisting of ideas gathered during the day on how to stop bullying.
They were drawn from examples of effective measures already been used in some places.
Birmingham City Council's chief education officer Tony Howell said it was important to deal with the problem of bullying everywhere, not just in schools.
" It applies beyond schools," he said.
"We don't want to see it in the workforce. We don't want to see it in the streets. If you are saying it just happens in schools you are missing the point.
"We want bullying to stop everywhere."
Mr Howell said it was wrong for schools and other bodies to maintain they did not have any bullying.
"There are organisations that don't admit it," he said.
"One of the issues that has been raised is that you have to stop the culture of denial that 'we don't have bullying here'."
Chrissie Garrett, Birmingham's head of inclusion support, claimed it was just as vital to focus support on those that bully as well as their victims.
"Bullies have been bullied themselves," she said.
"There is always a reason for it. Working with the a child and their family is the way forward.
"Sometimes it is about the resolution of conflict and about bullies facing up to their victims."
Councillor Les Lawrence (Con Northfield), Birmingham's cabinet member for education, added: " Bullying is unacceptable in any form in any situation.
"The pledge we are all giving is the opportunity to reflect on the work already achieved, and look to the future to ensure all good ideas developed at the summit are turned into positive actions."
The authority plans to hold another summit next year to assess what progress has been made.