The NEC Group’s catering arm Amadeus has landed one of the plum contracts for the 2012 Olympic Games.
Amadeus will be the official caterers for around half the events taking place at Olympic Park in East London.
The caterers will be supplying a range of food at sporting events to the north and west of the park.
They include velodrome cycling, basketball, handball, hockey and BMX.
Amadeus is one of five catering companies awarded major contracts for the event and joins global players Coca-Cola, McDonald’s and Cadbury, who will be serving the only branded food products at the Olympics.
An Amadeus spokeswoman said the company was expecting to cater for around 100,000 people each day.
It has been estimated 13 million meals in total will be consumed at the 2012 Olympics and Paralympics.
As well as providing catering at the NEC, ICC and NIA, Amadeus is also the contract caterer at a diverse range of venues including Kenilworth Castle and Compton Verney. It is also the caterer for major sporting events like the Scottish Open.
NEC Group chief executive Paul Thandi said: “This is huge and gives an indication of the ambition of our business.”
Mr Thandi said it also demonstrated how far the NEC Group and Amadeus in particular had come in a relatively short space of time.
“We wouldn’t have been able to compete four years ago,” he added. “It is down to the investment we have made, the people we have recruited and how we now go about doing our business.
“We are one of five catering companies awarded contracts and we have got one of the biggest.”
Organisers of the 2012 Olympics have previously specified catering should be British wherever possible and are also planning a food charter stipulating caterers use local, seasonal, healthy and sustainable food.
London 2012 chief executive Paul Deighton said: “We want to ensure everyone at the games has a fantastic experience and key to that is the food and drink that’s available.”