Luke Moore believes he can deliver goals to help West Brom's bid for another 'great escape' if he is given an extended first-team run by manager Tony Mowbray.
Moore has endured a frustrating time since moving on loan from Aston Villa during the January transfer window before completing a £3.5million move in the summer.
He has made only a handful of starts, with the likes of Kevin Phillips - now at Birmingham - Ishmael Miller and Roman Bednar all forcing their way ahead of him in the pecking order.
But Miller's cruciate ligament injury has handed Moore a reprieve and he showed cool finishing when netting his first goal for the Baggies in Sunday's 2-1 home win over Manchester City.
Now he is looking to build on that breakthrough and help Albion emulate the feat of four years ago when they became the first side to be bottom of the Premier League at Christmas and escape relegation.
Moore said: "It's always a boost to score and as a striker I think I can kick on from here now. It's difficult when you're not in the team and you can't get a run going.
"I haven't had a consecutive run of games since I was back at Villa and it takes time. Any player who wants to play will speak to the manager. I'm not content to be here and just pick up my money. I want to play.
"There is no big issue with it but every player in my position would have a word with the manager. You just have to do it in the right way and I did it a long time ago.
"I feel good and hopefully I can kick on. I can score goals if I am starting games. I have always known that and I am sure the Villa fans know that.
"The last year has been frustrating but that's football. There are ups and downs and I have been around long enough to realise that. As a striker I need games. If I start games I can only get better."
Moore added: "I can't say my confidence wasn't affected because I am a striker and any striker would be lying if he said that. Your confidence does get affected but you have to have inner belief.
"One thing I am is an honest player and I work as hard as I can for as long as I can. But being out of the team is tough and you lose match fitness. When I am in the team my work-rate is high and I'm not ready to do that for 90 minutes yet."
Mowbray is looking for Albion to build on their first win in 11 games, although they face a daunting trip to Chelsea on Boxing Day.
The West Brom boss said: "We are never as bad as people make out when we don't win games and have competed in virtually every game we have played in the Premier League this season.
"We have had a spell earlier this season where we won three out of four games and were in the top half of the table.
"We know we are a decent team, we aren't a bad team in this league and let's hope the Manchester City game is the first of a run where we can put some results together."