A new campaign urging all Birmingham residents to become the 'eyes and ears' for adults who may be suffering abuse has been launched in the city.
The campaign, led by the Birmingham Safeguarding Adults Board (BSAB), aims to encourage people to report any suspected abuse of vulnerable adults.
Posters are appearing on public transport and outside selected supermarkets, while the key message 'don't just talk about it - report it' is also being promoted on radio and at 50 independent pharmacists across the city.
The campaign is also supported by a new website www.bsab.org, which features downloadable resources including fact-sheets with information about how different forms of abuse are dealt with and a leaflet featuring a set of phone numbers for reporting abuse.
BSAB chair Sheila Rochester said: “Helping to protect our most vulnerable adult citizens from any form of abuse is everyone’s responsibility. Our aim is to raise awareness within the general public so that they can become the eyes and ears of adults who may be unable to protect themselves.
“We want to show people that abuse is not only hitting someone; it can be stealing money or depriving people of their rights.”
The five most commonly reported types of abuse are:
• physical abuse
• financial abuse
• mental and emotional abuse
• sexual abuse
The Birmingham Safeguarding Adults Board is made up of local agencies including Birmingham City Council, NHS, and West Midlands Police.