More women want to see David Cameron as Prime Minister because they like his wife and would fancy marrying him themselves, according to a magazine poll.
Nearly two-thirds of the 2,000 women questioned by Grazia magazine agreed Samantha Cameron has "the best First Lady style", compared with Sarah Brown and Nick Clegg's wife Miriam Gonzalez Durantez.
But the Tory leader's spouse has some competition - 62 per cent said they would like to marry David and think he would be good in bed.
The magazine says women aged 25 to 45 are the largest group of floating voters in the UK, and are becoming more politicised with 91 per cent of those polled intending to vote in the next General Election, compared to 64 per cent last time.
These women could have the potential to sway the outcome, in the same way "soccer mums" helped Bill Clinton back to the White House in 1996, Grazia says.
A third would now vote Conservative, compared to 14 per cent who back Labour - a shift from the last election when 27 per cent voted for Tony Blair's government.
The magazine poll reveals women look for the same qualities in a Prime Minister as a partner or friend, including having strong morals and a sense of humour.
More than half thought the premier also needs "charisma and sex appeal".