David Cameron will hold his first shadow Cabinet meeting since becoming Conservative leader in Birmingham today.
The decision to drop London in favour of the International Convention Centre is being promoted as a highly visible gesture of Mr Cameron's modernising zeal and a practical example of a new pitch for inner city votes.
The choice also puts the official Tory seal of approval on the Conservative coalition with the Liberal Democrats, which has been running Birmingham City Council since June 2004.
Mr Cameron decided to come to Birmingham following talks between the Conservative Party chairman, Francis Maude, and city council leader Mike Whitby.
Coun Whitby, who has for several years been a supporter of the type of compassionate Conservatism advocated by Mr Cameron, said he was pleased and proud that Birmingham would be hosting the first shadow Cabinet meeting in a new era for the party.
Coun Whitby (Con Harborne) said: "Conservatism is about how you appeal to a wider audience.
"Mr Cameron's faith in Birmingham reflects well on a Conservative- led council administration that has delivered improvements.
"The fact that David Cameron will be holding his first shadow Cabinet meeting in Birmingham is a massively symbolic statement showing that the Conservative Party believes in regeneration and rejuvenation of the cities.
"We have a new leader, we are a progressive party and we will be reconnecting with the urban areas."
Local MPs Andrew Mitchell (Con Sutton Coldfield), shadow Secretary of State for International Development, and Caroline Spelman (Con Meriden), shadow to the Office of the Deputy Prime Minister, will take part.
Mr Cameron also launched his successful campaign to lead the Conservative Party in Birmingham.