Conservative leader David Cameron is to appoint a "Minister for Birmingham" as part of a campaign to improve Tory prospects in the country's big cities.
He also announced plans to hold a series of policy seminars outside London.
It follows last week's local elections in which the Tories failed to make any headway in Newcastle, Manchester or Liverpool, where they still have no councillors at all.
Mr Cameron said Tory election success in the West Midlands and the capital showed that his party could win seats in urban areas.
He would allocate a member of his shadow ministerial team to each of the major cities, he said.
But the Tory leader was rebuked by Prime Minister Tony Blair, who said: "If you look at the Midlands carefully, and even in Birmingham, the results are very mixed. Labour was winning seats as well as losing seats."
Labour made a net loss of one seat in last week's local elections in Birmingham, but the predicted Labour melt-down in the city did not happen.
Mr Blair's party is still the largest group on the city council, but the Conservative-Liberal Democrat coalition remained firmly in power.
Mr Cameron focused on the West Midlands in a major speech about the changes taking place in the Conservative Party.
He said: "We now control a majority of councils in the West Midlands - Walsall, Dudley, Solihull and Coventry. We jointly run Birmingham, Britain's largest council."
He added: "But this is not enough. We clearly need to do more.
"I will be appointing specific shadow Ministers to link with specific cities so that they can take responsibility for working with, and helping, our organisations in those cities."
The Tory policy forums, set up to "modernise" party policy, would also hold seminars in the major cities where the public could take part, he said.
"I want the policy groups not stuck in London, but getting around the country and engaging with people and different interest groups.
"So we will be holding open seminars, real opportunities for people to get involved."
Later this week, Mr Cameron will unveil a controversial "priority list" of Tory candidates, designed to get more female and ethnic minority Conservative MPs in Parliament. Candidates on the list will have first pick of safe Tory and marginal seats when vacancies arise.