Britain’s most famous milk chocolate maker has decided to warn milk chocolate lovers that Britain’s most famous milk chocolate contains – milk.
The latest Cadbury Dairy Milk wrappers feature a logo showing a glass and a half of milk being poured into a chocolate chunk, put milk first in a list of ingredients and explains that there is “The equivalent of three quarters of a pint of milk of fresh liquid milk in every half pound of milk chocolate”.
But Cadbury says it is also necessary to print warnings in capital letters in yellow boxes saying “Contains: milk” in case people who are allergic to milk do not realise that there is milk in Dairy Milk bars.
Cadbury is printing similar warnings on bars of Cadbury Dairy Milk Whole Nut. Those warnings say: “Contains: nuts, milk.”
Wrappers on individual chunks of Cadbury Dairy Milk Whole Nut found in boxes of Cadbury Heroes repeat the warning “Contains: nuts” four times.
A Cadbury spokesman said the company was complying with the law relating the presence of allergens in food.
“We are meeting legal requirements,” he said. “We want people to know that allergens are listed clearly on a warning on the back of all products.”
A support group for people who are allergic to certain foods said Cadbury was going beyond the requirements of the law.
Moira Austin, help line manager for the Anaphylaxis Campaign said she could understand why people would say Cadbury was “stating the blindingly obvious” or think that the “world had gone mad”.
But she added: “The law requires manufacture to list allergens if they are an ingredient. It does not require these additional warnings.
“I suspect the answer is that Cadbury has a policy of listing allergens clearly on all its products – including chocolate – so that people know where to look.”
Three years ago it emerged that Tesco was labelling milk cartons with the warning: “Allergy Advice: Contains Milk” and bags of assorted nuts with the warning: “Allergy Advice: Contains Nuts”.