Business Birmingham, the inward investment arm of Marketing Birmingham, has become a patron of the British American Business Council in the Midlands (BABC).
The organisation - headed up by Wouter Shuitemaker - was formed last year and works alongside companies and potential investors with the overall objective of promoting the city as a desirable place to do business.
BABC Midlands, founded in 1996, is part of Birmingham Chamber of Commerce Group (BCCG) and represents businesses, corporations, and SMEs engaged in transatlantic ventures. The US is the Midlands’ number one foreign direct investor; currently attracting North American companies such as Ford, Motorola, 3M and Toys R Us, which are now located in the West Midlands.
Mr Schuitemaker said: “Becoming a patron of BABC will boost our business profile and assist in providing us with connections to US firms that wish to expand or relocate to the Midlands. He said: “Our patronage will maximise our opportunities to secure further investors from this hugely important market.
“The US is a major investor in Birmingham and the West Midlands. The area is currently home to over 350 North American companies employing some 60,000 people. We are using this established base to showcase the city’s potential to key US investors at a series of international events, during an extended trade mission to Chicago in October.
“Birmingham’s central location and transport connections have turned the city into an international hub, with direct flights across the globe to cities including New York. With the youngest population of any major city in Europe, it has a talent pool of nearly 100,000 graduates each year from 15 local universities. Birmingham is also a cost-effective location for investors, providing a diverse range of mixed-use office space that includes 1.2 million square feet available for immediate occupation and another 5.15 million square feet in the development pipeline.”