Shoppers at the Bullring centre were treated to a unique spectacle to let them know that The Show is coming to town this September.
A contortionist surprised members of the public by appearing from an abandoned trunk on Bullring’s mall, while a master of ceremonies took to the floor to tell shoppers exactly what they could expect at The Show.
Handing out flyers with her feet, the contortionist amazed visitors to the mall with her routine.
The Show will be at the Bullring this September as part of Style Birmingham Live.
Drama, theatre and fashion will come together as Bullring’s magazine, Browse: Bullring, is brought to life in front of an audience during 11 shows across three days.
Human statues and performers will join an octet of models on the live set to reveal the looks of AW10.
The Show tells a story of the key trends for the forthcoming season as well as a rundown of the most important shade of AW10 – the luscious fruits of the forest, while on-lookers can expect to be dazzled by the dramatic make-up and high-impact hair created by The Body Shop and Regis at Debenhams.
Style Birmingham Live ticket holders can choose as to whether they’d like to take a seat alongside the stage or opt for a spectacular viewing point on one of Bullring’s balconies overlooking the Lower West Mall, which is where The Show will take place. Other visitors can take their position above the stage on the balconies.
Louise Hamer-Brown, head of marketing at Bullring, said: “The Show promises to be the most spectacular show we have ever seen at Bullring.”
Between now and The Show, which takes place between September 24-26, visitors to browsebullring.co.uk can read about the trends that will work the runway during The Show as well the chance to watch backstage footage taken behind the scenes at the Browse: Bullring magazine photo shoot.
There's also the opportunity to win a pair of front row tickets, as well as the chance to win a £250 shopping at Reiss or River Island.