Anthony Head - best known as the super cool Mr Giles in Buffy the Vampire Slayer, or the smooth dude in the 1980s Gold Blend adverts - is set to star in a new Midlands-based movie.
Head, currently playing the Prime Minister in BBC2's hit comedy Little Britain, will take the role of teacher Alan Jenkins.
The film, Lady Godiva: Back in the Saddle, will begin shooting in June and is a modern tale of corruption and comedy in Coventry.
The family movie, a bizarre modern version of the Godiva legend, is the brainchild of businessmen Dennis Timothy and Heath Jones, who hope it will enjoy similar international success to The Full Monty.
Holby City star Art Malik is yet to be confirmed as a cast member for the film, some of which will be shot in Birmingham.
Head, who found fame in the 1980s with his coffeebased romance in the Gold Blend adverts, achieved international stardom playing Rupert Giles in seven series' of Buffy the Vampire Slayer.
Mr Timothy said: "We were very impressed when he read the script and he said it was very funny. There was an incredible chemistry between him and the young actress he was reading with."
The film will star Kiera Chaplin - the granddaughter of Charlie Chaplin and an international model - in the title role.
Head's on-screen love interest, the Mayor of Coventry's estranged wife, Catherine Osbourne, will be played by Jennifer Tilly, who earned an Academy Award nomination for her performance in Woody Allen's Bullets over Broadway, and starred opposite Jim Carey in Hollywood blockbuster Liar Liar.
Mr Timothy said: "It was her performance in the court room with Jim Carey defending her that won us over."
Impressionist Jon Culshaw will play the bad guy, Coventry gangster Ray Carlton. Comedy star David Mitchell, from TV's Peep Show, and Nick Holder, from Wolverhampton, who appears in the new Hellman's mayonnaise adverts, have also signed up. Filming will begin on June 20, with a modest £3 million budget.