BT has confirmed its plans to bring 450 jobs to the region at a new development in West Bromwich.

The call centre jobs will be created as part of Transform Sandwell, a strategic partnership where the telecoms giant delivers a number of outsourced services for Sandwell Borough Council.

Coun Darren Cooper, leader of Sandwell Council, said: “We welcome BT’s decision to open their new call centre here in Sandwell, as it will form an important part of the ongoing £200 million regeneration of the area. As well as being a major boost for the local community we also hope it will act as a catalyst for driving further investment.”

Neil Rogers, president of BT Global Services for government and health, added: “This new call centre will be an exciting development and is part of BT’s continuing support for the economic regeneration of Sandwell. In the coming months, we will be working with the local authority and other organisations running re-skilling programmes here, to ensure as many of the new posts as possible are filled by Sandwell people.”

The business centre is part of developer Stoford’s £75 million All Saints Development, at the junction of the A41 Expressway and Cronehills Linkway.